Reader
Sellers aren’t pushing back on price because they’re difficult.
They’re pushing back because they don’t have enough evidence to agree with you.
“No showings” and “no offers” aren’t convincing on their own.
To them, it still feels like “maybe next week that one buyer will show up.”
When you consistently show real data—views, saves, showings, feedback—you move the conversation from emotion to fact. That’s when price conversations actually go somewhere.
Action step:
Before your next seller call, put together a comprehensive report:
- Online activity (views/saves) from top sites like Zillow, Redfin, Realtor, Homes and any social media sites you are marketing on
- Actual links to all social sites and marketing platforms
- Showing dates and feedback (if any) (if you aren't using ShowingTime, Brokerbay or something else to track this... WHY NOT?)
- Local Market Analysis - all Active, Pending, Closed, Cancelled, Expired, Withdrawn data from the last 30 days
The coup de grâce...
A detailed overview of what you have been doing behind the scenes!
Hmmmm.... do you track that?
Once you have done that you now have positioned yourself in the drivers seat of this conversation. Now you can ask the right question...
“Based on this data, what do you think the market is telling us?”
Let them say it.
If your listings are sitting and you’re repeating the same conversation every week, it’s time to tighten the system behind it.
Now, you could totally do it manually every week... I know I did for years! However, in 2026 Why would you do that?...
My professional Operations & Systems Coach recommendation...
Invest in products that actually operationalize your business then delegate it to your VA/Assistant to make the "SELLER REPORT CARD" happen weekly. Trust me... your sellers will call you to reduce the price before you can call them!
I'm a fan of BEACON
Best
Y.
P.S. I help my private clients build these structures every day. I would never ask them (or you) to do anything I haven't done or had success coaching to.
Want to go deeper into setting up your business the right way?
Let's chat!
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